Why Marketing is So Important
If you want to sell your home, you have to have a marketing plan in place to get home in front of as many people as possible. This means more than just putting your home on Zillow and praying someone just shows up. When buyers are looking for a home, they have to go through hundreds of homes that can be a possible fit for them. To make it through all of this data without going crazy, they need a quick way to sort through all the homes to find the one for them. To do this, people mainly rely on their first impression of the homes that they look at. Also, because people have so much info to look through, you have around 5 seconds to make a good impression and stand out through the pack. This is where marketing comes in.
Marketing your home is important because if you don’t do it right, no one will see your home in the first place. Your marketing will be the first time that buyers will see your home. The first impression is very important, and can be the difference between your home selling fast vs just sitting on the market. The first time a buyer will see your home will be through your marketing and advertising. If marketed correctly, your home will stand above the competition and will demand a lot of interest from buyers.
Tips for Standing Out
The very first thing buyers will see is a picture of your home. You want to make sure that you have a great picture of the front home. Do not use a camera phone to take the picture, use a better-quality camera. The quality of the picture will help your home stand out. Also, to take the perfect picture, make sure the home itself looks its best. Make sure the outside is clean and landscaped. Also, make sure to clean up the inside of your home as best as possible. Clutter is your enemy here. It makes your home look smaller, and it also sends the impression that the home itself isn’t in the best shape. If buyers feel this way, they won’t pay top dollar for your home, if they even take the time to look at it.
Want to know a great way to really stand out from the competition and attract more buyers? Create a video walkthrough of your home! Video is quickly becoming the go to resource when it comes to content & marketing, and real estate is no different. Not every seller is bothering to take the time to create a video, so this is a great way to differentiate your home from other properties. As with the pictures, make sure you use a high-quality video of your home, do not just walk through your home with your phone and press record! A low-quality video will have the opposite effect and will cause buyers to question if viewing your home is worth their time. A high-quality video is sure to increase demand for your home, possibly leading to multiple offers on your home!
The quickest & most efficient way to sell your home is to hire a realtor that has the tools & knowledge to market your home properly. If you have any questions, or need any help selling a home, feel free to reach out to me here. Thanks and have a great day!